Burlington.Agency is a small, senior marketing service for independent businesses in Burlington, Ontario. We help owners get found by nearby customers, look trustworthy online and bring people back, and we give straight business advice along the way. We are not a contractor, a franchisor or a lead reseller, and we don't do the work your business does.
The company behind it
Burlington.Agency belongs to the Sedighi.ca and SAZ.ca group of companies. The group is Canadian, keeps its head office in Vancouver, British Columbia, and takes on clients from coast to coast.
- Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company, and the home of several brands: Trades.Agency, HVAC.Agency and HVAC.Digital on the marketing side, plus BusinessConsulting.ca and Conv.ca.
- SAZ.ca (Strategy & Acceleration Zone) is the group's Canadian consulting firm for strategy, AI and revenue acceleration, founded by Ali as Founder & Managing Partner.
This site belongs to the Trades.Agency family, which sets our plans and prices. Its sister site Burlington.Marketing focuses on Burlington contractors; this one serves every other kind of local business too, from shops and studios to clinics and offices.
Ali Sedighi, MBA
Ali Sedighi leads the strategy behind Burlington.Agency. Here is what we can say about him, and nothing more:
- MBA in Technology Management.
- More than 17 years in digital marketing, starting in 2007, when he founded ONE.ir, a full-service digital marketing agency.
- He started Conv.ca, an agency for conversion-rate optimisation, as well as MyAutomation.ca, and he is SAZ.ca's Founder & Managing Partner.
- Clients in Canada, the USA and Dubai.
- More than 150 live HVAC websites built, including CombiBoiler.ca, Roma Heating & Cooling and HeatLand.
- He now lives and works in Vancouver, British Columbia.
The HVAC background matters because it's where the group's published results come from. We're open about that: those are results from our HVAC work, and the results page explains what they do and don't prove for a Burlington bakery or clinic.
How we work with owners
Small-business owners don't have time for agency theatre. So we keep the process short and plain.
- We start with your numbers. What a customer is worth, where they come from, how many you need. If we can't connect a recommendation to those numbers, we don't make it.
- We pick one or two things. A small business with limited time and money gets more from doing one channel well than four channels badly. Most start with local search.
- We write it down. Scope, monthly cost, what you'll get and how we'll measure it, before any work starts.
- You own everything. Your domain, website, Google Business Profile, ad account and customer lists stay in your business's name.
- We report in plain language. What we did, what happened, what we'll change. No vanity charts.
- We tell you when to stop. If something isn't working, or you don't need us any more, we say so.
What we believe about small-business marketing
A few principles shape everything on this site:
- Neighbours first. Most local businesses grow fastest by winning the people within a short drive, not by chasing distant audiences.
- Accuracy beats volume. Correct hours, honest prices and real photos do more than a dozen new social accounts.
- Slow and steady compounds. Reviews, listing updates and useful pages add up over months. Shortcuts usually cost more later.
- Spend should follow proof. Paid ads come after the basics, and only within a ceiling worked out from your margins.
- No invented claims. We don't write fake reviews, made-up statistics or promises about rankings. You won't find them on this site, and we won't put them on yours.
Positioning, stated clearly
Burlington.Agency is a digital marketing and business consulting service. We plan and run marketing for independent businesses and advise owners on growth. Nobody on our side picks up tools for your customers: no installs, no repairs, no servicing. Legal, accounting and tax questions also sit outside what we offer. Where those questions come up, we'll suggest you speak with a qualified professional.
If that sounds like the kind of help you want, read the FAQ or call, text or email us. You'll talk to a senior strategist, not a sales team.
Frequently asked questions
Who owns Burlington.Agency?
The Sedighi.ca and SAZ.ca group of companies, whose head office is in Vancouver, British Columbia. Burlington.Agency belongs to the Trades.Agency family and is led by Ali Sedighi, MBA.
Will I deal with Ali directly?
You'll deal with a senior strategist from the first conversation, and Ali Sedighi leads the strategy. We don't hand small clients to a rotating cast of junior account managers.
Why does a Burlington site have a Vancouver head office?
The group is based in Vancouver and works with clients across Canada. Local marketing is done in Google, on your website and with your customer lists, so we check our work against what Burlington customers actually see.
Do you do the work my business does?
No. We're a marketing and consulting service. We don't install, repair, service or deliver anything for your customers. We help them find you and choose you.