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Proof from real campaigns

Results from our HVAC work, and what a Burlington business can take from them

Every case study here comes from our HVAC work, where the group built its portfolio. We don't relabel them as retail or clinic results. Instead we explain what each one shows and which parts apply to a local Burlington business.

Written by Ali Sedighi, MBALast updated:

Everything on this page is a result from our HVAC work. Heating and cooling is where Ali Sedighi built more than 150 live websites, so it's where our published proof lives. A furnace company isn't a florist, and we won't pretend it is. What we can do is explain what each result demonstrates, and which parts of the method a Burlington shop, studio, clinic or office can use.

Proof of the method from our HVAC work

Featured work: Boilers.ca

The gas-boiler brand of our client ROMA Heating & Cooling: Greater Vancouver installation, replacement and repair, built on a Canada-wide database of boiler brands, series, models, documented error codes, parts, serial numbers and rebates, each tied to the service that fixes it.

  • 13,000+pages in its sitemap
  • Canada‑wideboiler database
  • 6interactive tools

Tools: Running-cost calculator, boiler age lookup, heat-loss estimator, rebate checker, error-code finder, repair-or-replace tool.

AI-ready: llms.txt and llms-full.txt, explicit access for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bingbot, structured data, hosted on Cloudflare.

Our other programmatic build, BoilerPart.ca, has 2,000+ programmatic pages.

Design · Development · SEO · AI optimization by our team

Visit boilers.ca

The boilers.ca home page on a desktop screen boilers.ca on a phone
Screenshots of boilers.ca, 2026-10-24

Want a platform like this? Call (604) 632-4959

  • 400% organic traffic growth in 12 months

    Roma Heating & Cooling

    Result from our HVAC work

    Design · Development · SEO · AI optimization by our team

  • A gas-boiler division built for CANRO Heat

    GasBoilers.ca

    • 26+ BC communities served
    • 5.0★ from 76+ Google reviews

    Result from our HVAC work

    Design · Development · SEO · AI optimization by our team

  • 3× leads in 90 days

    BCWide.ca

    Result from our HVAC work

    Design · Development · SEO · AI optimization by our team

  • 850+ SEO articles

    HeatLand

    • 300% lead increase in 6 months

    Result from our HVAC work

    Design · Development · SEO · AI optimization by our team

All case studies on HVAC.Agency

The case studies

Client Result What it demonstrates
Roma Heating & Cooling Organic traffic up 400% in 12 months Consistent search work compounds over a year
GasBoilers.ca A gas-boiler division built for CANRO Heat, serving 26+ BC communities, with 5.0★ from 76+ Google reviews A steady review habit builds visible trust
BCWide.ca 3× leads in 90 days Fixing the basics can move numbers within a quarter
HeatLand 850+ SEO articles and a 300% lead increase in 6 months Useful content answering real questions brings enquiries, not just visits

The full set, with more detail, is on the HVAC.Agency case studies page.

What transfers to a Burlington business

Patience with search pays

Roma's growth took 12 months. That's the honest shape of organic search: small gains for months, then a steeper climb as pages, links and reputation build. For a Burlington business, the lesson is to start local search work before you desperately need it, and to judge it over a year, not a month.

Reviews are a habit, not a campaign

GasBoilers.ca's review profile wasn't built in a weekend. It reflects a routine of asking satisfied customers, every time, for a long time. A café, salon or physio clinic can run the same routine with less effort, because they see customers face to face. Our reviews and repeat business service is built on this lesson.

The fastest wins are often repairs

BCWide.ca tripled its leads within 90 days, which shows that a quarter is long enough to see a real change. For a small business, the changes most likely to show up that quickly are repairs rather than new channels: correcting the Google listing, making the phone number tappable, showing hours and prices, and answering calls. It's unglamorous, and it's often where a first quarter's improvement comes from.

Answer the questions customers actually ask

HeatLand published a very large library of helpful articles. A Burlington small business doesn't need 850 of anything. It does need a handful of pages that answer the questions customers ask at the counter: what does it cost, how long does it take, what should I bring, where do I park. Those pages help people decide and help search engines understand what you do. The websites service is built around them.

What doesn't transfer

Some things are specific to HVAC and we want to be clear about them:

  • Ticket size. A heating installation is worth thousands of dollars. A retail sale may be worth $40. The same cost per lead can be a bargain for one and a disaster for the other. That's why we always start with your own numbers.
  • Urgency. Someone with no heat in January calls right away. Someone choosing a yoga studio may take weeks. Measurement windows need to match the buying cycle.
  • Seasonality. HVAC demand swings hard with the weather. A Burlington business has its own rhythm, such as patio season, back-to-school, holiday shopping or tax season, and the plan should follow it.

How we'd measure your results

For a local Burlington business, we usually agree on three to five numbers before we start:

  • Calls, direction requests and website clicks from your Google Business Profile.
  • Enquiries or bookings that came through the website.
  • New reviews per month and your reply rate.
  • For ads, cost per enquiry against the ceiling we set together.
  • Where you can track it, returning customers from your point-of-sale or booking system.

We report those monthly, in plain words, along with what we changed and why. If the numbers aren't moving, we say so. To see what that might look like for you, check the pricing page or call, text or email us.

Frequently asked questions

Are any of these Burlington businesses?

We don't present them as Burlington results. They are results from our HVAC work, and each one links to the live site so you can look for yourself.

Do you have results for restaurants, shops or clinics?

Not as published case studies on this site, and we won't invent any. What we can show you is the method and how we measure it, which apply to any business with local customers.

Will my business see numbers like these?

Nobody can honestly promise that. Results depend on your category, competition, location, budget, reviews and how quickly you answer enquiries. Any forecast we give comes with its assumptions written down.

Where can I read the full case studies?

Our sister company HVAC.Agency keeps every case study on one page, linked from the table above.